Data Product Builder

I turn complex information into useful web products.

I’m Dan. I connect data, business logic, and thoughtful interfaces so people can search, compare, explore, and make informed decisions.

Comparison tools · Research platforms · Data applications

Understand the question.Structure the information.Build the useful product.

01 / Selected work

Real products.
Built from the ground up.

Three data-driven products I designed and developed in full. Explore how each turns complex information into an interactive experience.

02 / What I build

Products that make
information usable.

Start with the question your customers or team need to answer. The data and interface follow from there.

01 / DISCOVER

Search & research products

Turn scattered records into a searchable resource with useful filters, clear categories, and meaningful detail pages.

Directories · Research platforms · Data-driven pages
02 / DECIDE

Comparison & decision tools

Help users weigh options or find a relevant path through explicit criteria, conditional rules, and understandable results.

Side-by-side comparisons · Ranking logic · Guided flows
03 / UNDERSTAND

Dashboards & data applications

Give teams a practical way to inspect indicators, explore trends, and work with structured information.

Interactive charts · Internal tools · Focused MVPs
04 / CONNECT

Data foundations & integrations

Define the schema, prepare usable records, and plan how data enters and updates in the product. API connections, databases, and refresh workflows are scoped around your sources.

Cleaning · Normalization · Data models · APIs

Already have a product? I also take on scoped interface fixes, feature improvements, and technical SEO work.

The whole path

Data is the starting point.
Usefulness is the goal.

I work backward from the task: what should someone be able to find, understand, or decide?

01

Source & structure

Review available sources and usage rights. Define acquisition, cleaning, normalization, relationships, and storage appropriate to the scope.

02

Logic & experience

Agree on rules and example results, then connect them to search, filters, comparisons, or visualizations.

03

Delivery & operation

Validate the agreed workflows, document the data model and update path, and prepare the product for its target environment.

Start focused. Build forward.

One useful first version.

A small engagement should deliver something you can use and a clear basis for what comes next.

01

Data Foundation

A bounded dataset, a consistent schema, documented transformations, and a clear product direction.

Start with the data ↗
02

Data + Interface

One dataset and one focused user flow: search, filter, compare, or explore.

Make it interactive ↗
03

Data Product

A scoped MVP connecting data, business rules, and a responsive interface, with an agreed delivery and update plan.

Scope a product ↗

Multiple sources, scheduled updates, custom databases, and API-powered applications begin with a source and feasibility review. Price, milestones, and operating costs are agreed before work starts.

03 / How I work

From a complex question
to a working product.

You work directly with me. Each stage makes the next decision easier to review.

  1. 01 — Define

    Find the user task.

    Agree on the audience, the decision to support, available sources, and what a useful first version looks like.

  2. 02 — Model

    Make the data coherent.

    Define fields, relationships, cleaning rules, and how missing or conflicting records should be handled.

  3. 03 — Build

    Connect logic to UX.

    Turn example inputs and expected outputs into an interface you can try and refine.

  4. 04 — Deliver

    Check the real workflow.

    Review acceptance examples, hand over code and documentation, and agree on deployment and ongoing updates.

Halftone portrait of Thanh Dan wearing glasses against a deep green background
Thanh Dan Data Product Builder

The person behind the products

Hi, I’m Dan.
I build the whole picture.

I designed and developed ThonRetire, ThonExpat, and ThonInvest from the ground up. They reflect the work I care about: making complex information easier to explore, compare, and use.

My approach connects data, product logic, and interface design around one question: what should this help someone do?

When we work together, you work directly with the person building your product—from shaping the first useful version to reviewing the details.

Tell me what you’re building

04 / Good to know

Before we build.

What do you mean by a data product?

A tool that makes information usable for a specific task. Examples include a searchable research library, a country comparison, a guided decision flow, or a dashboard that helps a team inspect its data.

Do I need a clean dataset already?

No. Start with a sample and the sources you have. We can scope a data foundation first: structure, cleaning rules, and quality checks before committing to the full interface.

Can you connect APIs or collect data?

We can scope approved APIs, supplied files, and permitted data collection as part of the product. I review access, usage rights, source stability, and update requirements before confirming the approach.

Can we begin with a small project?

Yes. One source, one dataset, and one user task is a useful starting point. Larger integrations, custom databases, and multi-workflow products use a separate scope and milestones.

How are accuracy and decision rules handled?

We agree on sources, definitions, missing-data behavior, and example results. Data quality checks and traceable logic are part of the scope. Where specialist judgments are needed, the relevant domain expert must validate the rules.

What happens after delivery?

You receive the agreed code, data documentation, and handoff. Hosting, refresh schedules, monitoring, maintenance, and new features are scoped explicitly; ongoing operation is not implied by the initial build.

Do you still fix existing websites or handle SEO?

Yes. I can review a specific interface issue, feature request, or technical SEO task. I confirm the existing setup and scope first. SEO work covers agreed technical improvements, with no ranking guarantee.

Can we work in English or Vietnamese?

Both. We can discuss the product and work through requirements in English or Vietnamese.

Your next chapter

What could your
information become?

Tell me who will use the product, what information you have, and what they should be able to find or decide. A small, non-sensitive sample is enough to start the conversation.

Direct contact details will be added soon. If we’re already in touch, send your brief through that channel.

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